The big difference between social media marketing and traditional marketing is that with traditional
marketing you are throwing advertisements out to the world hoping that they find your ad intriguing
and follow it. In other words, they come to you. Once they get there, it’s a standard process of finding
what they need and hopefully making the purchase. With social media marketing, you are finding
your target and engaging with them. For example, there are bad storms moving through your city
and your business is repairing roofs or repairing automobiles with hail damage. You can use a social
network such as Twitter to find people talking about specific keywords that would apply to your
services. In our example, we might look for people talking about ‘hail’ or ‘hail damage’ and as these
appear in your timeline, you can engage with them and strike up a conversation offering a discount
or free estimate, as well as personalising it to what they said. If they engage you in conversation, you
will then be the first one on their mind if they decide to seek help versus someone that might drop
a flyer through their door a week later.
One of the best ways social media can help your business is by building relationships with your
clients. If there is open communication between a company and its clients, those clients will more
than likely become loyal to that company. Retention is an important part of any business and social
media is the perfect tool to make it happen. Having loyal customers is one of the best ways to build
any business. If they’re loyal, they’ll also refer their friends or family to you. They might also mention
you on their social profiles and if it is passed on by just a few people, your exposure is through the roof.
The real key to having a successful social media marketing campaign is to give it the time required,
use the social networks that best fit your needs and to not give up.